The name Morris was first carried by a legendary men’s shop, located on Hamngatan in Stockholm. It was the destination of choice for dandies throughout the country with a passion for British-made clothing and accessories, synonymous with quality.
Thirty years later, the shop was long closed. But as a new brand was born, it was paid a well-deserved tribute. In the midst of fast moving fashion and Scandinavian minimalism, the new Morris brand praised the classic fashion in a new manner.
/The new Morris brand praised the classic fashion in a new manner/